Hospitable
Website redesign, Framer migration and ongoing CRO for the leading platform for short-term rental hosts.
Live website 👉🏻 hospitable.com
Key results
Visitor-to-trial conversion rate increased by 25%
Time-to-trial made 18% faster
100% of organic SEO traffic kept through the migration
Part 1: Redesign & Framer build
Summer 2025 · in collab with Maxime Vandenberge
We redesigned the entire marketing site and moved it to Framer in just under two months.
Turned the new brand into a scalable web design system and component library
Built 100+ unique, responsive pages — optimized for Core Web Vitals, accessibility, and SEO/AEO
Migrated 1,100+ CMS items, with redirects and structured data for SEO continuity
Trained the marketing team to build and publish pages on their own
Part 2: Growth website design
June 2026 — now
As part of an ongoing collaboration, I've worked as an extension of the marketing team, keeping the site improving every week instead of waiting for the next redesign.
Set up an A/B testing stack that goes beyond CTR, and run ongoing CRO tests on key pages
Designed, built, and tested tens of landing pages for paid ads
Helped reposition the site messaging toward larger, professional operators.Helped design and build new pages to keep up with the growing product and marketing needs
Built custom automations that sync, webinars, podcasts and town halls straight into the Framer CMS, so content publishes itself
